Legal Aspects of Marketing and Sales

Dublin Core

Title

Legal Aspects of Marketing and Sales

Subject

Marketing
Sales

Description

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.


After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.

Creator

Don Mayer
Daniel Warner
George Siedel
Jethro Lieberman

Publisher

Saylor Foundation

Contributor

Cut Rita Zahara

Rights

Creative Commons

Type

Textbooks

Files

Collection

Citation

Don Mayer et al., “Legal Aspects of Marketing and Sales,” Open Educational Resource (OER) - USK Library, accessed July 15, 2024, http://uilis.usk.ac.id/oer/items/show/874.

Document Viewer