Legal Aspects of Marketing and Sales
Dublin Core
Title
Legal Aspects of Marketing and Sales
Subject
Marketing
Sales
Description
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.
After introductory chapters covering the legal environment of business, Legal Aspects of Marketing and Sales provides students with context and essential legal concepts relating to contracts, sales, intellectual property, antitrust law and unfair trade practices. The text provides the vocabulary and legal savvy they will need to talk in an educated way to customers, suppliers, shareholders, government regulators and other stakeholders — and to their own lawyers.
Creator
Don Mayer
Daniel Warner
George Siedel
Jethro Lieberman
Publisher
Saylor Foundation
Contributor
Cut Rita Zahara
Rights
Creative Commons
Type
Textbooks
Files
Collection
Citation
Don Mayer et al., “Legal Aspects of Marketing and Sales,” Open Educational Resource (OER) - USK Library, accessed November 10, 2024, http://uilis.usk.ac.id/oer/items/show/874.