Foundations in Digital Marketing

Dublin Core

Title

Foundations in Digital Marketing

Subject

Digital Marketing

Description

Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing

Creator

Rochelle Grayson

Source

https://collection.bccampus.ca/textbooks/foundations-in-digital-marketing-building-meaningful-customer-relationships-and-engaged-audiences-bccampus-404/

Publisher

BCcampus

Date

2024

Contributor

Baihaqi

Rights

Creative Commons

Format

PDF

Language

English

Type

Textbooks

Files

small_cover_textbook_404_94666f29a8.jpg

Citation

Rochelle Grayson, “Foundations in Digital Marketing,” Open Educational Resource (OER) - USK Library, accessed July 15, 2024, http://uilis.usk.ac.id/oer/items/show/7742.

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