Sports Marketing: An Australian Perspective
Dublin Core
Title
Sports Marketing: An Australian Perspective
Subject
Sports marketing
Description
Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfil their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals.
Creator
Jessica Richards
Source
https://westernsydney.pressbooks.pub/sportmarketing/
Publisher
Western Sydney University
Date
2024
Contributor
Baihaqi
Rights
Creative Commons
Format
PDF
Language
English
Type
Textbooks
Files
Collection
Citation
Jessica Richards, “Sports Marketing: An Australian Perspective,” Open Educational Resource (OER) - USK Library, accessed October 14, 2024, http://uilis.usk.ac.id/oer/items/show/7741.