Conducting Mixed-Methods Research: From Classical Social Sciences to the Age of Big Data and Analytics

Conducting Mixed-Methods Research: From Classical Social Sciences to the Age of Big Data and Analytics

Methods Research:

Scholars in the social sciences are increasingly expected to incorporate both quantitative and qualitative techniques and methods into their research. The growth of “mixed-methods” research is evident in social science disciplines ranging from psychology and management to marketing and information systems. This book is designed to provide principles, strategies, and guidance specifically for researchers in these disciplines so that they can use mixed-methods research more effectively.

In thirteen chapters, Conducting Mixed-Methods Research takes readers through the research process, from defining research questions to writing articles using a mixed-methods approach. For those who are well trained in either qualitative or quantitative methods, the book shows them how to think about the purposes of mixed-methods research, design mixed-methods studies, and develop meta-inferences by integrating findings from both methods.

Viswanath Venkatesh, Susan (Sue) Brown, Yulia Sullivan

https://vtechworks.lib.vt.edu/server/api/core/bitstreams/267d3af2-7658-4cc9-a9b7-86da5e91750f/content

Virginia Tech Publishing

2023

Baihaqi

Creative Commons

PDF

English

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