Tourism Destination Management

Tourism Destination Management

Economics

This book collected studies focused on the management of tourist destinations. Destinations are complex and adaptive systems, where the different elements that make them up have to be oriented towards achieving a common objective that improves the competitiveness of the destination. Five main lines of research on tourist destinations can be established: 1) the management, planning, and marketing of destinations, with special attention to the tourism supply chain, communication, and integral management; 2) the sustainability of resources and capabilities; 3) the renewal of destinations in order to update their offer and main resources to maintain competitiveness; 4) online reputation and communication through social media in order to create and enhance a strong brand image and customer loyalty; and 5) the application of new technologies in order to develop smart destinations.

Rodríguez-Díaz, Manuel --- Espino-Rodríguez, Tomás F.

https://www.mdpi.com/books/pdfview/book/1548

MDPI - Multidisciplinary Digital Publishing Institute

2019

Baihaqi

Creative Commons

PDF

English

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