Global Business Strategy: Multinational Corporations Venturing into Emerging Markets

Dublin Core

Title

Global Business Strategy: Multinational Corporations Venturing into Emerging Markets

Subject

Business and Management

Description

This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies.

Creator

Kazuyuki Motohashi

Source

https://link.springer.com/content/pdf/10.1007%2F978-4-431-55468-4.pdf

Publisher

Springer

Date

2015

Contributor

Baihaqi

Rights

Creative Commons

Format

PDF

Language

English

Type

Textbooks

Files

Citation

Kazuyuki Motohashi, “Global Business Strategy: Multinational Corporations Venturing into Emerging Markets,” Open Educational Resource (OER) - USK Library, accessed June 20, 2024, http://uilis.usk.ac.id/oer/items/show/3781.

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