Trademark Law: An Open-Source Casebook Version 6.0
Dublin Core
Title
Trademark Law: An Open-Source Casebook Version 6.0
Subject
Law
Description
Trademark lawyers often tell the story in one form or another of the Coca-Cola lawyer who spoke in 1986 of the value of the company’s goodwill as symbolized by its brand: “The production plants and inventories of The Coca-Cola Company could go up in flames
overnight. Yet, on the following morning there is not a bank in Atlanta, New York, or anywhere else, that would not lend this Company the funds necessary for rebuilding, accepting as security only the inherent good will in its trademarks ‘Coca-Cola’ and ‘Coke.”‘1
The story was and remains no exaggeration. In 2016, Interbrand estimated the value of the Coca-Cola brand to be $73.1 billion2—as against fixed assets in 2016 of approximately $10.6 billion.3
overnight. Yet, on the following morning there is not a bank in Atlanta, New York, or anywhere else, that would not lend this Company the funds necessary for rebuilding, accepting as security only the inherent good will in its trademarks ‘Coca-Cola’ and ‘Coke.”‘1
The story was and remains no exaggeration. In 2016, Interbrand estimated the value of the Coca-Cola brand to be $73.1 billion2—as against fixed assets in 2016 of approximately $10.6 billion.3
Creator
Barton Beebe, John M. Desmarais
Source
http://tmcasebook.org/wp-content/uploads/2019/07/BeebeTMLaw-6.0-Full-Book.pdf
Publisher
New York University
Date
2019
Contributor
baihaqi
Rights
Creative Commons
Format
PDF
Language
English
Type
Textbooks
Files
Collection
Citation
Barton Beebe, John M. Desmarais
, “Trademark Law: An Open-Source Casebook Version 6.0,” Open Educational Resource (OER) - USK Library, accessed September 10, 2024, http://uilis.usk.ac.id/oer/items/show/3007.